About
Rockford Kerr • Full-Stack Developer; Software Engineer
Background in design, marketing, tech, and web development
Education:
BS, Information Systems
Kennesaw State University (2008)
Kennesaw, Georgia
Areas of work:
- Research & Strategy
- Design
- Development
- Email Marketing
- CMS Integration
- Browser & Device Testing
- Training & Consultation
- Project Management
- Search & Analytics
- Social Media
- Domains, Hosting & Site Maintenance
Keys to great web design:
- Exceptional usability
- High-quality content
- Ingenuity, be original
- "Is it necessary?"
Information Architecture:
- Wireframes
- Site map
- Page diagrams
- User flows
- User research
Elements of web design:
- 3D renderings
- Color
- Fonts
- Icons
- Illustrations
- Imagery
- Patterns
- Textures
Software, AI
| Application | Purpose |
|---|---|
Adobe Photoshop  | Pixel-based graphics |
Adobe Illustrator  | Vector graphics |
Visual Studio Code  | Development environment |
| GitHub Copilot | Coding assistant |
ChatGPT  | Chatbot |
Programming Languages
| Language | Purpose |
|---|---|
| HTML | Defines the structure of web content |
| CSS | Presentation, styling of the document |
 | CSS extension |
| JavaScript | Interactivity |
| AMPscript | Scripting language for Salesforce Marketing Cloud |
Frameworks
| Framework | Purpose |
|---|---|
Bootstrap  | Responsive, mobile-first user interface |
 | Development system, server environment |
| Express | Node.js web applications |
Vue.js  | Lightweight web applications |
React.js  | JavaScript library for building complex UIs |
 , using TypeScript | Larger-scale, complex web applications |
Platforms
| Platform | Purpose |
|---|---|
 | Cloud applications |
 | Data |
Salesforce Marketing Cloud  | Cloud-based CRM |
Projects, A–Z
- A5 Volleyball Club
- American Marketing Association: Atlanta (AMA Atlanta)
- The Animal Rescue League (Pittsburgh, PA)
- The Anti-Cruelty Society (Chicago, IL)
- Apartment Guide
- Asheville Humane Society (NC)
- AT&T
- Atlanta Humane Society (GA)
- Atlanta Mission (GA)
- Audi
- Belgard Hardscapes
- Carter's (US and Canada) - Clothing
- Central Oklahoma Humane Society
- Children's Hospital of San Antonio (TX)
- The Clean Air Campaign (Atlanta, GA)
- Clifton Community Partnership (Atlanta, GA)
- communications 21 (c21) - Marketing, Public Relations Firm
- Daughters of the American Revolution
- Delta TechOps
- Dumb Friends League (Denver, CO)
- Emory Sustainability Initiative
- Emory University: Transportation and Parking Services
- Equifax
- Fifth Group Restaurants (Atlanta, GA)
- Fuelman Fuel Cards
- Florida Keys Society for the Prevention of Cruelty to Animals
- Fred Hutchinson Cancer Center (Seattle, WA)
- Fresno Rescue Mission (CA)
- Helping Up Mission (MD)
- Holland Rescue Mission (MI)
- The Home Depot
- Humane Society of Charlotte (NC)
- The Humane Society of Greater Dayton (OH)
- Humane Society of Indianapolis (IN)
- Humane Society of Missouri
- Humane Society of Utah
- Huntsman Cancer Foundation (UT)
- Inland Valley Humane Society & SPCA (CA)
- Kansas Humane Society
- Keep Georgia Safe
- Komen for the Cure: Greater Atlanta
- Las Vegas Rescue Mission (NV)
- Leader Dogs for the Blind (MI)
- Louisiana SPCA
- March of Dimes
- The Marin Humane Society (CA)
- Milwaukee Rescue Mission (WI)
- Mohawk Hudson Humane Society (NY)
- Mohawk Industries, Inc.
- Muscular Dystrophy Association (MDA)
- North Atlanta Volleyball Club
- Oldcastle
- OshKosh B'gosh
- Ottawa Food Bank (Canada)
- Peggy Adams Animal Rescue League (FL)
- Phoenix Rescue Mission (AZ)
- Pool Time
- Purdue University Center for Cancer Research (IN)
- Rent.com
- Rutgers Cancer Institute of New Jersey
- The Salvation Army
- San Diego Humane Society and SPCA (CA)
- Second Harvest Food Bank of Metrolina (NC)
- SPCA Cincinnati (OH)
- SPCA of Texas (Animal Shelter)
- St. Mary's Food Bank (AZ)
- Three Square Food Bank (Las Vegas, NV)
- Union Rescue Mission (Los Angeles, CA)
- University of Pittsburgh Cancer Institute (PA)
- Valley Humane Society (CA)
- Verizon
- Volkswagen
- Yavapi Humane Society (AZ)